Defining Risk Management

Everyone Needs Risk Management   What is risk? Some say risk is a nasty four letter word that can ruin your life. Risk management is serious business. As an industry, it includes over 30,000 companies. The Steps in Managing Risk Here is a four-step process you can follow to manage your risk. 1) Assess 2)…

Understanding Marketing

   What is marketing strategy? Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. What are the principles of marketing? The principles of marketing. Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which…