Most organizations have a relatively immature understanding of what “business analytics” is, let alone how it creates value.
overall success can often be linked to a variety of factors including organizational structure, management commitment and successful strategic planning. The best-guarded secret in business analytics is that, in practice, its success comes down not only to organizational culture but also to the ability of managers to successfully sell the value of analytics.
Every organization is different and every organization has the potential to exploit that uniqueness in a way that no one else can match. Doing this means taking advantage of their single biggest resource: their data.