What is marketing strategy?

Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

What are the principles of marketing?

The principles of marketing. Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps.

What is an effective marketer?

Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term. It is also related to Marketing ROI and Return on Marketing Investment (ROMI).

What is meant by the digital age?

The digital age, also called the information age, is defined as the time period starting in the 1970s with the introduction of the personal computer with subsequent technology introduced providing the ability to transfer information freely and quickly.